It looks like Hasbro are starting to crack down over on YouTube in a big way – at least, when it comes to America. A big number of videos are now starting to get the dreaded ‘Sorry about that.’ note with claims being made from ‘Hasbro Studios LLC’. It was confirmed earlier this month that the takedowns are coming from the toy company, and isn’t an elaborate troll campaign. One of the biggest victims is Sherclop Pones, of Friendship Is Witchcraft fame, who’s seen all his videos taken down due to it using content from the show:
He’s pledged to re-upload the videos, and no doubt a lot of other people will do the same in the traditional cat-and-mouse way, but it seems that the company are starting to say ‘enough’s enough’ with the easy access to the show through YouTube. The videos are still accessible outside of the US, the videos are still available through a UK IP address, but chances are that the autonomous copyright robot will catch up. Of course, Hasbro has the same right to protect their property in the same way Cartoon Network and Disney does, and they’ve been pretty accepting up to now, but it’s still sad to see, and we can only hope this doesn’t drastically affect some of the great content being created. We shall prevail – as long as we have these Guy Fawkes masks…
UPDATE: It seems that Hasbro have also stuck their boot into the Equestria Girls website – a fan created page that was released just after the video (now featuring a message entitled “Nice Job Hasbro”. They’re now enforcing their copyright of the ‘Equestria Girls’ brand, over 1 and a half years after the website was created, and are now letting the owner of the page know they want to “start the process of transferring the domain name registration to Hasbro.” Not purchase, or challenge – “transfer.” I wonder if they’d like to prohibit the same use of property from news sites like ourselves?