There’s some good news coming out of Hub HQ regarding the last three months of 2012. Their viewing figures are continuing to grow, with Q4 being the 5th consecutive month of improvement in viewing figures. Much of that is to do with the introduction of the Littlest Pet Shop revamp, which of course employs many people working on MLP. The numbers are impressive and look really healthy for the network, which should mean more ponies in the future with a new series.
The 2-hour block on Saturday mornings featuring the two shows side-to-side has been the most impressive – on last year, 75% more kids 2-11 are watching during this time, with women 18-49 up 97% and adults 18-49 up 95%. For those 3 months, it was actually LPS that was the top show for kids 2-11, with MLP coming in at 2nd place (although these figures won’t include those who watch the show abroad or through *cough* other means).
If you want to see the full Nielsen figures, you can check out their press release over on their website right here!