All right, time to teach ourselves some new lingo. Anyone know what global media is? Just what the name says: Media that reaches to a global audience. For Hasbro’s US market, the company that handles global media has been IGP Mediabrands’ Initiative, apparently.
Well, Hasbro just switched the game up. After a bidding war, the company OMD, which is a subsidiary of Omnicom Group, the largest global media conglomerate in the world, has now taken over the US market, as well as pretty much every single other market except Latin America. For whatever reason, the Latin American market is still being held by global media company Group M/MediaCom.
What does this mean, exactly? Well… this humble news-pony is no marketing professional, but this could mean a very different take on how ponies are received by the world, as well as Hasbro’s other IPs.
Let’s try to simplify this: Global media involves any type of media concerning a company. So, Hasbro doesn’t take care of their media; their global media company does. That means what’s tweeted, what’s commercialized (outside of The Hub, I think, but maybe inside as well), what’s put on store shelves… all of it may be in for a change. That’s not a good thing or a bad thing yet; we need to see if any and what serious changes are made to know that.
I’m not certain how far off the mark I am in this analysis; all the learning that Google and Wikipedia can provide isn’t as much as what a business major could give. If you’d like to read the initial announcement yourselves, check it out over here. And, as always, question Hasbro.